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REPRESENTATION

FAN-FORCE ASSETS

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INFORMATION FOR REGISTERED SCREENERS

We have compiled the following list of do’s and don'ts, as well as frequently asked questions from the media to help you prepare for these interviews and get the best publicity possible. Don’t forget to join the Fan-Force Host Chat Group  on Facebook for more tips on how to get the best publicity for your screening. 

KEY MESSAGES:

  • High As Mike is NOT about getting high, it’s about getting well. 

  • The aim of High as Mike is to start a national conversation about medicinal cannabis legislation by providing a balanced and thought provoking snapshot of the estimated 1,000,000 medicinal cannabis users in Australia. 

  • Advocacy for patients who are in chronic pain, facing a terminal diagnosis or debilitating chronic illness and currently do not have the legal right to try medicinal cannabis. 

QUESTIONS YOU WILL BE ASKED (AND HOW TO ANSWER THEM):

  • What has influenced you to register the screening? This may be a personal experience with medicinal cannabis through family or friends or something else entirely. 

  • How did the movie come to be/What is it about? The documentary has been 18 months in the making and follows Mike Gallagher – a man with a brain tumour which will eventually see him go blind. The documentary follows Mike as he learns more about how medicinal cannabis could help his condition and tries to access medicinal cannabis legally. While the film follows  Mike – it’s important to note that Mike is just one of the estimated 1,000,000 Australians seeking or using medicinal cannabis. He is a representative for Australians in chronic pain who want the right to try without breaking the law. 

  • What is medicinal cannabis? This question is impossible to answer briefly as there is no one answer. There are at least 113 cannabinoids that are in the cannabis plant, all of which have different properties. In High as Mike we hear from a number of experts who can better explain the endocannabinoid system and how the plant is being developed for medicinal use and why the current legislation needs to be fixed. 

  • How can you buy tickets? Make sure you continue to push people to the Fan-Force website to buy tickets before the cut-off dates – especially at the end of the interview. 

 

TOPICS TO AVOID/STEER THE CONVERSATION BACK FROM

  • AVOID lengthy discussions about what medicinal cannabis is and the current legislation. You could say “I’m not an expert either on medicinal cannabis and want to learn more – hence why I registered the screening so that I and others can become better informed”. Always steer people back to buying tickets to the movie to find out about the endocannabinoid system and the current challenges with the legislation. 

  • AVOID recreational cannabis conversation – High As Mike is focused on medicinal cannabis only and recreational cannabis is a completely different conversation. 

  • DO NOT shame doctors – the film is about patient advocacy and education. We want medical professionals to come to screenings so that they can learn more too.